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Case history - NYA Destination Stockholm

Multi-lingual localization of the Destination Stockholm website: case history


 


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Clients » Portfolio » NYA Destination Stockholm

The client.- NYA Destination Stockholm is a Swedish market leader in the discount and late availability package hotel sector in Stockholm.  Since 1977 they have sold more than 2 million bookings to tourists worldwide, generated 10 million visits to local tourist attractions and sold more than half a million theatre tickets as part of a hotel package. 

The requirements.- With the creation of the website Stockholm à la Carte and the introduction of the tourism pass Stockholm à la Carte Card, the company intended to offer their services world-wide via the Web. The task was to completely localize the website in 10 languages (Italian, French, Spanish, Portuguese, Finnish, Polish, Russian, Estonian, Lithuanian, Japanese) working from the original English version. Each linguistic version was to have its own distinct domain, with an interwoven linking structure allowing the user to move between the different language versions from any page and any version. Further linguistic versions are currently being defined and translated.  

The solution.- This project involved a team of mother tongue translators, providing the localization of each site, text proof-readers for any stylistic adaptations, a database manager to automate the translation of recurring components (information tables, maps, hotel sheets), and positioning experts to ensure the optimization of Html tags and the consistency of the localized text. The sites obtained top ranking on the major search engines for most combinations of keywords like stockholm hotels, stockholm hotel packages, discounted hotels stockholm, etc., and numerous other secondary combinations, and the sites currently receive an average of 100,000 unique visitors per month. Our team handles to the day to day updates and periodic maintenance of the site, localizing and optimizing new pages which are added to the original version. 

Visit the Stockholm à la carte website starting with the localized English version

Clients » Portfolio » NYA Destination Stockholm

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